Wednesday, February 22, 2006

Media Note: Another News/Talker Hitting Delmarva

Great Scott broadcasting is expected to bring another news/talk station to Delmarva. Rumor has it they'll be flipping their current programming on 107.5 FM. It's the area's second attempt to chip into WGMD's news/talk audience. If they want to achieve any success perhaps they'll try harder than 101.1 FM out of Ocean City. That station has two hours of local content a day, and the rest of the time syndicated fare. Their ratings? Wayyyyy down.

If Great Scott puts more local content on perhaps people will tune in and listen. But if all they're going to do is run syndicated shows from across the country it'll be a waste of time. Especially since all the syndicated programming available is 4th and 5th tier content that no one either listens to or has even heard of. Great Scott's reputation isnt' exactly sterling in this area which has me wondering. If a talk station turns on a microphone and no one's listening, did they really say anything?

3 Comments:

At 7:49 AM, Blogger Donviti said...

I feel left out I work in PA and all I can get on my radio is WSTW....

 
At 1:14 PM, Anonymous Anonymous said...

if the blog is left unread as well?

 
At 5:17 PM, Blogger Dickie Dunn said...

The difference between the blog and Great Scott is that I'm not dependent on this for my living. The folks at GS have a different sense of urgency.

 

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